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NEW YORK, NY - (November 11) - The ‘Marathons’ television program
is now the official broadcast series of AIMS, the Association of International
Marathons and Road Races. The joint announcement was made by Hiroaki Chosa,
President of AIMS, and Ambrose Salmini, President of Salmini Films, the series
producer.
Marathons, a monthly television series dedicated to the coverage of major
marathons and road race events from around the world, is broadcast in
approximately 80 countries with a reach of 240 million potential viewers. By
the end of this year, Salmini Films will further increase its viewer reach to
over 125 countries.
“The support and enthusiasm of AIMS, whose membership includes the top
marathon and road race events from around the world, will greatly accelerate
the worldwide reach of the series and facilitate access to event footage.
We’re very excited about teaming with AIMS,” explains Salmini.
President of AIMS Hiroaki Chosa comments “Road running is a growing sport
but with great competition of opportunities for people’s leisure time it
essential that AIMS actively promotes the sport throughout the world. This
initiative with its Global reach is one of many ways we are innovatively
promoting road running.
“We have always sought an international broadcast partner and the
Marathons team provides that,” notes Chosa of AIMS. “The production
values of the series are first class and the program’s distribution is
growing each month. Combined with the continued growth of event participants in
road races around the world, this series will be a great plus for our member
races for truly international promotion.” Marathons is now distributed
throughout the Fox Sports International network, with outlets throughout
Central and South America, Europe, Africa and Asia. Each episode of Marathons
receives multiple airs on all of Fox’s international outlets.
In the United States, Marathons is now carried by both Fox Sports World and
Fox Sports World Espanol. “Now, events in the U.S. can be showcased to a
national and international audience. Sponsors, race directors and athletes
alike have been extremely responsive to the series,” adds Salmini. Jody
Cleveland, Executive Producer of Marathons, notes, “As the only program
of its kind, race directors utilize the program as an opportunity to promote
their event to a worldwide audience, increase event revenue, extend benefits to
their event sponsors, and add value to their AIMS membership.”
Salmini adds, “For program sponsors, Marathons can serve as a global
platform to target runners, a desirable consumer audience. Sponsorship also
provides an opportunity for companies to leverage their existing participation
with road race events, elite athletes, as well as their alliances with trade
associations such as AIMS.”
For information on Marathons contact Rick Penque, Ambrose Salmini or Jody
Cleveland at Salmini Films at 201-944-5572, or visit sportfilm.com. For
information on AIMS visit aims-association.org. or contact Peter McLean AIMS
Director of Public Relations Tel: 44-141-357-2516;Mobile:
44-774-037-1909;e-mail:petermclean@pmpr2000.co.uk
Salmini Films is a full service television production and sports marketing
firm specializing in active sports. Services include onsite event
filming/production, television packaging and distribution, as well as custom
videos and video news releases. Salmini Films also provides marketing and
sponsorship consultation services for corporations interested in penetrating
the active sports marketplace.
Association of International Marathons and Road Races (AIMS) Established in
1982, AIMS was organized to foster and promote road running throughout the
world, and serve as an agent with the International Amateur Athletic Federation
on all matters relating to international road races. Today, AIMS supports over
150 members in 60 countries including nearly all the worlds premier marathons
and many major road races at other distances. AIMS also publishes a monthly
magazine entitled Distance Running, distributed worldwide to 400,000 runners
participating in AIMS member events.